Every product is priced per action, published up front. Start with no commitment and move to contracted rates whenever the volume justifies it.
For testing the platform or running variable, seasonal volume.
Includes
For teams running steady monthly volume across several sources.
Everything in pay-as-you-go, plus
For high-volume buyers and networks with procurement and audit needs.
Everything in Growth, plus
All plans use the same per-action rates below. No setup fees, no per-seat charges, no long-term lock-in on pay-as-you-go.
Volume rates apply automatically once you pass the tier threshold in a calendar month — no renegotiation required.
| Action | Standard | 100K+ / mo | 1M+ / mo |
|---|---|---|---|
| Certificate captureScript on your form creates the record | Free | Free | Free |
| Certificate claimRetain and take ownership of the proof | $0.280 | $0.245 | $0.210 |
| Match verificationConfirm the certified email or phone matches | $0.050 | $0.042 | $0.035 |
| Certificate InsightsAge, device, geo and bot-signature scoring | $0.030 | $0.024 | $0.018 |
| Extended retentionPer certificate, per year beyond the included 5 | $0.010 | $0.008 | $0.006 |
| Action | Standard | 100K+ / mo | 1M+ / mo |
|---|---|---|---|
| Lead processedEvery record that enters a flow, accepted or not | $0.020 | $0.016 | $0.012 |
| Duplicate checkRolling window up to 180 days | $0.005 | $0.004 | $0.003 |
| Waterfall attemptEach additional buyer offered after the first | $0.010 | $0.008 | $0.006 |
| Filters and routing rulesUnlimited rules, conditions and destinations | Included | Included | Included |
| Reporting and exportsSource, campaign and sub-ID breakdowns | Included | Included | Included |
Turn any of these on inside a flow. You are charged only for the records that actually reach the step.
Yes. If you generate your own traffic, capturing a certificate on your form costs nothing, for any volume. You are charged only when someone claims a certificate to retain it as proof — which is usually the buyer, not you.
You pay the per-lead processing rate for every record that enters a flow, because the checks run either way. You do not pay the add-on rates for steps a lead never reaches, and rejected leads can be auto-returned to the seller so they never hit your media invoice.
Rates step down automatically at 100K and 1M billable actions per product, per calendar month. There is nothing to request. Contracted customers get bundled rates below the published 1M tier based on committed annual spend.
Nothing punitive. The $2,000 minimum is a floor, not a cap — usage above it is billed at your current rate tier. Unused minimum does not roll over.
Yes. They are independent products with independent billing. Most buyers start with Flow to cut spend on bad records, then add Certify once compliance asks for proof. Sellers usually go the other way.
Certify is one script tag — most teams are capturing certificates the same day. A first Flow with duplicate checking and a single destination typically goes live in two to five business days; complex waterfalls with many buyers take longer.
No. Implementation, seats, sandbox access and support are included in every plan. The only line items on your invoice are the per-action rates on this page.
Pay-as-you-go draws from a prepaid wallet topped up by card or ACH. Growth is invoiced monthly. Enterprise terms — net 30/45/60, purchase orders, annual prepay — are negotiable.
Send us a month of lead volume and we will model what you would actually pay — and what you would stop paying for.